I’ve recently been away for a few days and hadn’t connected to the internet so wasn’t aware of the news story of the dad who had used YouTube to help deliver his baby son. Basically he’d watched the videos as a precaution when his wife had started to feel discomfort but little did he know that the knowledge he’d gained would actually deliver his son.
So this got me thinking, if an instructional video on YouTube can be used to help someone deliver a baby where does the power of the internet stop?
Just think, what if it had been your business that had created the video he had used to help with the delivery? Do you think it would have enhanced your brand? I’m not an expert in delivering babies so can’t comment on the accuracy of the video but I believe that whoever made the video has achieved some great publicity simply by giving away free information.
Would you like to have extra publicity about your business and services?
In his book Social Media Goes Corporate, Joel Postman suggests of social media that, “It is quite simply a revolution in communications that businesses of all sizes cannot afford to ignore.”
So the question has to be, “how can you use your knowledge and company experience to offer something free that benefits others”?
Don’t get bogged down in to thinking that whatever you come up with has to be professional looking and cost a fortune to produce. It doesn’t! Chances are your competitors haven’t done anything so don’t waste time over-thinking and over-producing the solution…just do it!
Current social media technology gives you a number of platforms on which you can give something away. For example you’ve got YouTube for videos, iTunes (and others) for podcasts, Free-eBooks for a book and the list could go on and on.
Why not use the ‘baby delivery’ news story to inspire your thoughts and ideas on using social media to help others that in turn helps you and your business.
